About Lily Pillsbury
Highly creative and success-driven professional with extensive experience in driving brand awareness, engagement, and conversions through digital channels, and contributing to the overall success of marketing initiatives. Effective at leveraging an array of digital marketing tools and platforms, including WordPress web design, social media advertising, email marketing, and SEO strategies.
Equipped with the capability to assess data, recognize trends, and provide data-driven decisions that play a crucial role in optimizing marketing strategies. Armed with strong writing and creative skills and noted for exceptional understanding of social media best practices and emerging trends in digital marketing.
Education
School: Clark University, Worcester, MA
Degree: Master of Science
Field of Study: Professional Communications
Completion Date: May 2021
School: Clark University, Worcester, MA
Degree: Bachelor of Arts
Field of Study: International Development and Social Change
Completion Date: May 2020
Industry Knowledge
- Digital Marketing Management
- Website and Off-Page Content Optimization
- Keyword Research and Evaluation
- Search Engine Optimization Roadmapping
- Social Media Management
- Content Creation and Optimization
- Workload Prioritization
- Website Performance Monitoring
Tools & Technologies
- Microsoft Office Suite | Google Workspace
- Social Media Applications | Zoho CRM
- WordPress | Canva | Email Platforms
- Google Search Console | Google Tag Manager
- Technical SEO | Screaming Frog
- Schema Markup | Google Analytics 4
- Social Mention | Wix | Constant Contact
- Hootsuite | Squarespace | Media Scheduling
