Digital Marketing Strategy
Website Management & CMS Services
With my experience in digital marketing, I provide a wide range of services ranging from keyword research to blogging to conversion tracking. I have worked with a client deck of over 20 businesses, widening both my understanding and experience in working with various website builders – including WordPress, Squarespace, GoDaddy, and more. I have a strong understanding of both off-page and on-page SEO methods, while staying up-to-date with the latest ranking algorithms and industry trends. Connect with me today!
Digital Marketing Strategy
Experience in website audits and customized digital marketing plans including content creation and SEO.
WordPress Website Build
From previous experience building this site and more, I can build you an updated website using WordPress website builder.
Analytics Tracking
Experience setting up data and tracking software’s including GA4 and Google Search Console.
Conversion Tracking
Experience setting up conversion tracking using GTM including phone calls, email submissions, and form submissions.
Optimized Blog Content
Scroll below to view previous optimized blog content that I have written pertaining to digital marketing and SEO.
Webpage Design
Experience designing web pages to keep your website up to date – including service pages, product pages, and team pages.
Previous Articles About Digital Marketing
Below you’ll find various blogs I’ve written pertaining to digital marketing. View more on the Boston Web Marketing website.
Build a Successful Seasonal SEO Strategy
Implementing a seasonal SEO strategy is a great way to boost overall conversions for your business. The services your audience searches for will vary depending on the season, so your SEO strategy should also vary.
A Guide to Google’s Search Algorithms
In their most basic form, Google’s algorithms are mechanisms for retrieving information from its index and presenting it for a specific search query. These algorithms are designed mainly to provide you, the user, with helpful, factual, and up-to-date information.
8 Steps to Improve Your Local Search Results
If you are a local business owner who has not yet started to prioritize your business in the local area, now is the time to get started. With so many different factors to push your business out there in the local market, where do you even begin?
Common SEO Errors That You Should Avoid
When it comes to Search Engine Optimization, there are things you should and should not do. It can be difficult to understand what can penalize your website on Google and what can help you rank higher.
The Benefits of Service Area Pages for SEO
If you’ve ever encountered a business on Google by landing on a specific town page, these are called service area pages (SAPs). These are created to help improve local SEO and establish authority within a particular area.
SEO Content Strategy: What Should You Avoid?
From keyword research and link building to mobile optimization and page accessibility, multiple factors determine a website’s ranking across search engines. Content strategy is one of the most essential factors in your SEO plan, and there are several things to avoid.
Benefits of Google Search Console for Businesses
Google Search Console is a service provided by Google that allows marketing professionals to monitor overall site health and performance, all relative to Google search. It also provides metrics related to search performance and user experience.
Industry Specific SEO Best Practices
Understanding SEO best practices for your business is a great way to stand out among your competitors. Utilizing off-page and on-page tactics can help get your business ranked higher so that you are more likely to get traffic to your website.
